Keller Williams has announced that, after having had over twenty agents trialling the use of content and insights from Dataloft by PriceHubble, a new agreement has been put in place for the entire UK operation.
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Rory Black
We’ve launched an enhanced version of our platform, Dataloft by PriceHubble. Subscribers continue to benefit from the things they love plus even more hyper-local content, quicker outputs, and more high-quality datasets brought to life.
Dataloft Inform subscribers have access to national, regional and local market insights at their fingertips. The content is visual, branded and easy to use. Accessing this knowledge puts our subscribers in a position of power, keeping them one step ahead of increasingly savvy customers.
PriceHubble, the global property data and technology business, has acquired Dataloft, a leading UK residential property market intelligence company. This marks PriceHubble’s fifth acquisition to date and represents a significant milestone in its global growth strategy following a launch in the UK market last autumn, building on the success in Europe and Asian markets.
At Dataloft, we’ve taken the housing market Census data to a more micro level is to tie in with the very local needs of our Dataloft Inform subscribers. Dataloft Inform users have access to a wide range of market insights, content and collateral, right down to postcode sector level.
Try our automated Dataloft Inform Smart Pages – intelligent, hyper-local property market content for your website. SEO and mobile-friendly and requiring a one-time installation, these pages update automatically each month. Covering the sales, lettings, prime and new homes markets they are relevant and engaging for web visitors. Even better, they save you time, freeing you from having to create your own content from scratch every time.
Just 11% of home sellers include ‘lowest fee’ in their top five reasons for choosing their agent.
The importance of agent websites continues to grow. In the 2021 Property Academy Home Moving Trends Survey, 17% of respondents said they had used agents' websites more than ever before. More than half of vendors visited the agent’s website before instructing them. The survey found that this is especially the case with home movers who are looking for a change of scenery or lifestyle.
The importance of agent websites continues to grow. In the 2021 Property Academy Home Moving Trends Survey, 17% of respondents said they had used agents' websites more than ever before. More than half of vendors visited the agent’s website before instructing them. The survey found that this is especially the case with home movers who are looking for a change of scenery or lifestyle.
Think about the marketing mecca of how you can reach the right people, with the right message, at the right time.
“It was something different, local and interesting to people rather than a circle showing that ‘we’ve sold more houses than everybody else.”
“I don’t think I’ve ever sold – I don’t like selling in that sense … It’s about establishing a place in the market where you’re building trust.”
Email marketing is ideal for both creating and then nurturing those relationships, especially when that content shows an agent is knowledgeable, interesting, sophisticated and relevant.
Whether consumers are under or overvaluing properties, it’s clear that estate agents can play a vital role in getting pricing right for their customers. Indeed, 78% of sellers stated ‘Good market knowledge’ as a top priority when choosing an agent.
The best marketers in the UK property sector are sharing relevant content that resonates with their audience. By selling less and educating more, they are creating a loyal band of customers. – Rory Black
It’s clearly crucial to maintain your relationship with past clients, but where do you start? It’s all about understanding those clients’ needs and interests, then personalising your communication with them.